Mobile Web App | Figma
BETTERHELP
MOBILE APP
Through user-centered design and functionality like the addition of gamification, we inspired dormant users to increase interaction and activity within the app.
ROLE
UI Designer
UX Researcher
UX Designer
DATE
2019
Betterhelp is the world's largest therapy platform and it's 100% online.
ABOUT THE PROJECT
BetterHelp is a mental health platform that provides online counseling and therapy services through web-based interaction, phone, and text communication.
In general, the most common users are ages 24-35 from the rural and suburban United States.
BetterHelp members generally enjoyed the service of the product, but aren't inspired to use the app. "Visually dis-engaging," "boring," and "intimidating" were some of the words interviewees used when asked to describe the app. The possibility of additional features and a more modern approach excited users for the future of the platform.
SPEARHEADING THE PROBLEM
We played with existing colors and added a fresh variation to the design system by introducing a more vibrant tonality and iconographic style.
After extensive benchmarking and mapping out the existing user journey, we began wireframing new features weaving them into the user's familiar flow.
Project Conclusions
Through user interviews, we were able to determine pain points and draw inspiration on solutions that would result in a 74% retention rate of clients using the app an average of 15 extra minutes per session.
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Users can schedule their appointments with the app.
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Have a personalized dashboard that caters to their needs & includes helpful materials for their self-development.
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Use gamification to improve the client's time on the app.